Our History
We are driven by a shared passion for the ocean and a commitment to make a positive impact on our planet. Our journey began with a vision to create a blue foods company that champions sustainability, supports local fishing communities, and delivers the highest quality seafood to your table. Inspired by the beauty and abundance of our oceans, we set out to build a brand that stands for more than just exceptional taste. We believe that it’s our responsibility to protect and preserve our marine ecosystems for future generations.
Guided by our core values, we work closely with local fishermen, fostering strong partnerships and ensuring fair practices that benefit both the environment and the communities we serve. We source our seafood with utmost care, selecting only sustainably harvested or responsibly farmed options that meet our strict standards.
With every product we offer, we strive to deliver a truly remarkable culinary experience while upholding our commitment to sustainable sourcing and quality. From the moment our fishermen cast their nets to the moment our seafood reaches your plate, we prioritize freshness, traceability, and integrity.
Join us on this journey toward a more sustainable future. Together, we can make a difference and ensure that the treasures of our oceans remain abundant for generations to come.
our mission
Connect consumers with fishermen by providing high quality and sustainable seafood that creates a positive impact on our ocean and fishing communities.
we adhere to strict principles:
01
Sustainability
We are dedicated to preserving the delicate balance of our oceans. That’s why we carefully select seafood options that are harvested or farmed using sustainable practices. We prioritize species conservation, minimize bycatch, and protect habitats, ensuring the long-term viability of our seafood sources.
02
Responsible Sourcing
We actively collaborate with local fishing communities, building strong partnerships based on fair trade and ethical practices. By supporting these communities, we contribute to their economic well-being and help maintain traditional fishing methods that have minimal impact on the environment.
03
Traceability and Transparency
We believe in the power of knowledge. That’s why we provide complete traceability for our seafood products, allowing you to understand where your food comes from and how it was sourced. We strive for transparency in our operations, enabling informed choices that align with your values.
04
Quality and Flavor
Sustainability doesn’t mean compromising on taste. We are committed to delivering seafood of the highest quality, ensuring that every bite is a culinary delight. From the freshness of our catch to the meticulous handling and processing, we maintain the integrity and flavor of our seafood throughout the supply chain.
Together, with our valued customers, fishing partners, and the wider community, we are working towards a future where sustainable and responsibly sourced seafood is the norm. By choosing It’s Right, you join us in our mission to make a positive impact on our oceans and create a better world through the power of food.
Our fishermen
We believe in putting faces behind our seafood. You can get to know the local fishermen who harvested your seafood. Learn about their stories, their commitment to sustainable fishing practices, and the communities they support.
